Pre-production or preparatory work for the film.
Developing an advertising strategy: we learn about the profile and goals of the company, we determine the scope of the film’s impact and the target group.
Concept of the film: based on the collected information and within the planned budget, we develop a scenario and adapt the visual style.
We prepare a cost estimate. We consult the client about the action plan.
WORK ON THE FILM SET
This stage is the implementation of the scenario, it runs in a unique way. What we are going to do on the set in order to achieve a perfect effect will depend on the budget we have.
The effect of the film consists of: the talent of the actors, appropriate interior design, film lighting creating the mood, the equipment stabilizing and moving the camera, creativity of the director, precision of the camera operator, commitment of appropriate specialists to implement individual concepts: person responsible for the sound, lighting, stage designer, makeup artist, stuntman, pyrotechnician etc.
The footage is made into a chronological story.
The necessary and additional elements are added: voice-over recording, background music, sound effects, colour correction, graphic effects, animated charts, logos, subtitles, 3D elements, special effects.
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