The human brain processes information selectively, so the content of an audiovisual commercial should evoke strong emotional reactions, permanently memorable to the recipient. Scientific research has proven that it takes 40 seconds for the image and sound to effectively reach the brain and the subconscious.

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Visualization in advertising fulfils a very important function, because approx. 80% of information reaches the brain through the eyes, which, apart from the other senses, are the only tool to help people find their bearings in the surrounding environment.  

The picture culture, learning through images more efficiently than through text means that the film message operates in a natural, easy way, we give in to it more often, indulge in our emotions.

The basis for a closer relationship between you and the client.
Clear and thorough depiction of your business.
Information received in the most convenient form.
The greatest potential for understanding and the greatest efficiency of imagination.
Film advertising breaks the language barrier.
Picture memory most effectively captures the image and reputation of your business.

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